As you might know, link building is defined as the process of getting external pages to link to your site. In the past, Google tended to give priority to those sites which had a lot of links. However, it is no longer true. Given the ever changing nature of Google’s algorithms, Google put less and less emphasis on these types of sites and focus on other element of links- quality. It is not simply just an aforementioned process of acquiring backlinks that point to your site; it is also a tactic that increases your brand awareness and conversions. Therefore, you have to be very careful to run a link building campaign. Here are some essential rules that you need to keep in mind:
Great content
Yes, once again, SEO services Singapore concludes that content always play an important role in every part of SEO, even in 2015. Once you can create high quality content, you can get the payoff. This is also the most effective way to be linked naturally which can easily get viewers’ attention and may even generate loads of links.
Buying links- It’s extremely a terrible idea
Some business owners seem to be quite overhasty in generating links to their site. Thus, to increase the site’s ranking quickly, they decide to buy backlinks without knowing the consequences ahead. One thing that you need to concern is Google clearly states that buying backlinks to improve your ranking breaches their guidelines. In many cases, your site is able to be penalized by Google and the consequences are as severe as your ranking will be decreased rapidly and hardly get back to your previous position in search engines. Therefore, Best SEO Company Singapore suggests that you should think twice before buying backlinks to your site.
Another thing that you need to concern about link building is that footer is not the ideal place for you to put links. Google have tendency to evaluate those links at footer are created by webmasters for Google bot, not for the viewers. As a result, they don’t bring any positive effects to your link building campaign.
Promote your content
As you know, after creating high quality content which you ensure that it delivers valuable information to viewers and can satisfy them, how do you know whether it can appear in front of viewers or not? In reality, there are thousands of your competitors who are doing the same thing with you. That’s why you need to promote your content to increase your visibility and overcome other sites. As mentioned above, if your content really please visitor, your chance of generating links naturally is probably high.
Vary the anchor text
In fact, using your branding keywords in your backlinks is a good idea to boost your ranking in search engines. However, it is no longer bringing positive effects if you keep utilizing the same anchor text for every single link. The tip is to try to vary your anchor text as much as possible.
The fact is Google will rely on the quality of landed pages to measure your link’s value. That’s why you have to be very careful in choosing the most suitable ones. Actually, there is a wide range of approaches which can be used to figure out those sites to get backlinks from. PageRank is our first suggestion. It is a list of websites where each site is scored for its quality. It is highly recommended to select those sites having its score from 4 to 7. Another significant way is to analyze the number of links a site has. The more links a site has, the higher quality that site is.
Additionally, putting backlinks everywhere is not good. Focus on those sites which have the same industry with you. Both Google and viewers will underestimate those links which appear everywhere like that.
As link building is a consistent part of any SEO strategy, you need to update all the changes of Google in order to improve your link building plan. Hope you can get valuable information from this article. If you need assistance in running SEO campaign, Cheap SEO agency is the best choice.
-Source: Advanced rules of link building in Seo 2015
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